Partner Resources
For Sidekick Partners. Covers the programme structure, deployment responsibilities, and practical checklists to help you get clients live faster and with fewer surprises.
Where Sidekick ends and partners begin: the Connect–Discover–Understand boundary
Sidekick deliberately owns three phases of the client journey and leaves everything downstream to partners. This article explains why that boundary is permanent, where the services revenue actually sits, and how the partner programme is designed to create work rather than compete for it.
Inside a Sidekick Proof of Value: what eight weeks actually look like
The Proof of Value is the first billable step with every Sidekick client, and the structure is the same every time. A week-by-week look at how a POV runs, what the success criteria are, what the client receives at the end, and how the 25% money-back commitment works in practice.
Reseller or Referral: which Sidekick partner model fits your practice
There are two ways to partner with Sidekick Lab, and the right one depends on what you want to own in the client relationship. A side-by-side look at how each model works, the commercial structure of both, and how to decide which fits your practice.